Companies are realizing the potential of digital marketing to expand their reach. An increasing number of companies, big and small, are using interactive web sites like blogs to engage their customers in a conversation. Companies using this strategy are able to further their communication goals and build goodwill. Along with this, they find they are improving their customer relationships and loyalty, creating new business and have the added benefit of having direct access to their customer’s needs and concerns.
Some companies are using blogs as a content management system that allows them easy access to publishing online with no coding skills. They might set up a site very much like this one with content pages that do not allow comments as well as subject areas that invite it. For help setting up a site, see our Here’s How section.Establish a Communication Strategy: Most companies are using blogs as an addition to their existing web presence to add a fresh, interactive component that fits in their communication strategy. This strategy is developed from their business goals and helps them target the focus and content of their blog. There are several types of focus that could be useful depending on the ‘message’ including: blogs by company executives, product experts, customer service, product support, e-zine, newsletter, etc.
Using Social Media As Marketing: Beyond blogs, there are thousands of sites that allow users to post, rate & link to other sites they want to popularize or market. Additionally, there are sites that are completely created by user content. All of these sites invite you to post useful, informative or entertaining content that helps to carry your message and market your main web site. For more information on a handful of these sites, see our page.Share Your Expertise: We’d love you to add content and your expertise to this site as well. Feel free to submit comments and articles to our Blog.